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5 Best WordPress Facebook Pixel Plugins of 2019

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!...

5 Best WordPress Facebook Pixel Plugins of 2019

Every WordPress website, big or small, needs an audience to survive, just as a blog needs relevant people to consume its content, an ecommerce store needs buyers to buy its products. The audience is what keeps a website alive.

Because it is crucial for any WordPress website, it is essential that you make good use of your audience. In order to do that, you need to track your audience and their activities to understand their behavior.

This is where Facebook Pixel comes in. Facebook Pixel helps you track your visitor’s activities on your website. It’s a piece of code that you insert in your website and the tracking starts.

Let’s discuss more about Facebook Pixel in detail.
What is Facebook Pixel and What Does it Do?

Facebook Pixel is used to get important information about your audience. The code that you insert in your website extracts your visitors’ data for you to analyze. You can use that data to create better Facebook ads and better target your ads.

The tracking pixel ensures that your Facebook ads are shown only to those who are interested in your content and are more likely to convert. This ultimately helps you improve your conversion rate.

You might not be using Facebook ads right now but that doesn’t mean you shouldn’t install Facebook Pixel. I would suggest you use Facebook Pixel starting today. By the time you decide to run Facebook ads, Pixel would have built enough relevant audience so that you can target your ads more effectively.

Facebook Pixel also measures cross-device conversions. It allows users to see how their visitors are moving from one device that they convert from, to another. You can also create ‘lookalike audience’ through Facebook Pixel. Lookalike audience is people with similar interests to your original audience.

In a nutshell, Facebook Pixel provides you with the necessary audience insights. It tells you why people are visiting your WordPress website, and how. This is critical information that can help you create effective Facebook ads.
Facebook Pixel and WordPress

As mentioned earlier, you need to add a code to your website to start tracking with Facebook Pixel. There are some Facebook Pixel WordPress plugins that will help you manage your audience tracking.

Let’s have a look at some of the best Facebook Pixel WordPress plugins that you can use to make your audience tracking easier
Facebook Pixel WordPress Plugins

Pixel Cat – (Formerly Facebook Conversion Pixel)
Insert Headers and Footers
Pixel Caffeine
WP Facebook Pixel
Facebook Pixel by PixelYourSite

Pixel Cat – (Formerly Facebook Conversion Pixel)

This Facebook Pixel WordPress Plugin lets you add the pixel code to your WordPress website in a matter of minutes. Setting up Facebook retargeting and conversion tracking on your website through this Facebook pixel WordPress plugin is a breeze.

Pixel Cat allows you to track Facebook conversions by sending conversion events, including amount and currency. This way you can track, and optimize your Facebook ad campaigns.

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